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Charles Church

Mailonline article pushes ambassador's followers beyond 160K

29 October 2020

When we last visited our Instagram Ambassador Gemma Markland in March this year, she had just 14,000 followers.

But thanks to daily posts showcasing her stunning rose gold and blush pink home, stories documenting her business and home life, and a feature article on the MailOnline, Gemma’s followers have rocketed beyond 160k followers - including celebrity Stacey Solomon.

In recent weeks, Gemma’s Instagram stories have shared a romantic break to Rome, offered top tips on how to clean a sofa, and included fun updates on the family dog Sox. And her brand-new kitchen reveal really got followers talking – Gemma’s white on white look was a real triumph.

Gemma said: “Our overall aim was to create more cupboard space and a more modern/sleek look which I think we have definitely achieved. White on white was the look I wanted, and the white appliances teamed with my amazing granite worktop has certainly made an impact. We also added a beautiful white granite sink with copper tap to finish it off.”

Businesswoman Gemma’s posts were steadily attracting up to 600 new followers every day, but when she was featured on the MailOnline they sky-rocketed almost overnight by more than 5,000!

Gemma said: “I was so overwhelmed with all the support we had from our media articles, my Insta followers are the best and I am so appreciative. I never, ever thought I would hit 10k never mind this level.”

And when she documented her and husband Kyle’s trip to Turkey for dental surgery, they soared again.

In a rare family snap of herself, Kyle daughter Grace and Sox recently, Gemma said: “A different post from me today. I just wanted to post a real life photo because this account isn’t just about our home, it’s about us as a family and the amount of lovely messages we receive every day when you are watching our life on here is just amazing… so thank you.”

Gemma runs a successful business from her home office. Bespoke Gems is an eclectic mix of personalised clothes and products for the home, including gifts, brides to be and the recent launch of the Christmas collection.

To see more of Gemma’s posts and become part of the ever-growing legion of devotees, sign up to @themarklandhome, but be warned – it’s VERY addictive!

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