Warm welcome for eco-home findings
17 February 2012
Charles Church welcomes the latest NHBC findings into public support for energy efficient new homes
Premium national housebuilder Charles Church has given a warm welcome to the latest NHBC Foundation findings published today that signal a massive shift in public attitudes towards energy efficient technologies in new homes, reaffirming the company’s own research into the issues.
The Foundation today reported a significant increase in demand from home buyers for sustainable solutions, compared to previous research results delivered four years ago.
At an event to launch the Foundation’s briefing document, ‘Today’s attitudes to low and zero carbon homes’, a panel of experts including David Thornton, Charles Church’s divisional chief executive for the central region, delivered their views on the research findings and recommendations.
Mr Thornton said: “The new NHBC Foundation report assesses consumers’ priorities and makes key recommendations regarding low and zero carbon homes in the future, acknowledging increased interest from consumers for more energy efficient houses.
“This reflects our own customer research at Charles Church, which showed that 58 per cent of people believe that adding energy efficient technology to their home would increase the value of the property, with only five per cent thinking renewable technology is not important.
“Charles Church already embraces energy efficient building systems, such as the Space4 timber frame technology which improves insulation and air-tightness, providing homeowners with up to 50 per cent lower energy bills.
“We are now positively looking to integrate a choice of sustainable solutions such as solar photovoltaic systems, gas saver technology and smart meters during the building process at selected developments. The options will be available in the same way as an upgraded kitchen or flooring as part of the Charles Church Select programme.”
Charles Church spoke to 1400 potential purchasers at the end of 2011 to gauge their reaction to energy efficient technology in the home. Such was the response the company is set to undertake further detailed analysis and is actively speaking with partners on the project.
Mr Thornton added: “There is clearly an appetite for energy efficiency and we’re delighted to be working closely with potential buyers to create industry-leading solutions.”